"PinnacleCare's advocacy model is changing the face of healthcare as we know it. All of us - company employees and Members alike - are gratified to be part of this exceptional company as it pioneers the exciting new industry of patient advocacy. PinnacleCare is in a first-and-only position and is poised to see significant growth with consumer outreach and proven marketing." — Lori Overstreet
    
    

Lori Overstreet, Chief Marketing Officer

Lori Overstreet is Chief Marketing Officer of PinnacleCare, responsible for expanding awareness of the company and marketing its innovative patient advocacy services. Ms. Overstreet oversees all consumer marketing activities including web outreach, advertising, direct response and public relations.

Previously, as Vice President of Marketing for Sylvan Learning, a Division of Educate Inc., Ms. Overstreet built a strong marketing initiative, generating leads, developing integrated marketing programs for the franchise company's 1,200 learning centers and revamping creative, media and interactive campaigns.

Among her accomplishments during her prior tenure at eye care giant Bausch & Lomb, Inc., Ms. Overstreet directed North American Vision care marketing, served as director of global strategy and spearheaded B&L's first global new product launch for the ReNu lenscare brand. Ms. Overstreet also held distinguished leadership positions in sales, marketing, and marketing research for Bristol-Myers Squibb, Warner Lamber/Parke-Davis and Schering Plough. Ms. Overstreet holds her Masters in Business degree from State University of New York of Buffalo.

Contact: LOverstreet@PinnacleCare.com